Guterbock Xytakis

Creative Advertiser


+33 07 49 85 01



Paris, France

Date of Birth:

October 10th, 1998

A Bit About Me

I have always been a storyteller, advancing from writing short stories in grade school to performing stand-up comedy in college. As I got older, I became intrigued by the way that words and storytelling devices can be leveraged to connect with people, and this interest led me to pursue my B.A. in journalism at UNC-Chapel Hill's Hussman School of Journalism and Media. I’ve learned so much over the last 4 years, and journalism has combined my passions for social justice, pop culture, politics, and media in its various forms; however, while studying abroad in 2019 and interning for the Paris-based journalism agency Worldcrunch, I realized that rather than being a reporter on trends, ­I wanted to use storytelling to cultivate brand culture. This epiphany was a revelation of how I envision a meaningful career: one that influences taste and creates tangible impact. 


As new media continues to integrate perspectives from around the world, a multicultural perspective is crucial. For this reason, I chose to pursue my master's at Grenoble École de Management in Paris, France. With a fresh perspective, I redirected my career goals to marketing –– envisioning a future as an advertising creative at a luxury fashion house. While my career goals have changed, storytelling has remained at the center. I've learned that originality is more evolutionary than revolutionary, and the ability to effectively connect ideas and change perspectives can be studied and learned.


September 2021 - June 2023

August 2017 - May 2021

September - December 2019

Grenoble École de Management (Paris, France)

MSc Fashion, Design and Luxury Management

The University of North Carolina at Chapel Hill (Chapel Hill, NC, USA)

Hussman School of Media & Journalism
Media & Journalism, B.A. with distinction / Journalism focus

Double minor in French & Social Justice

Boston University (Paris, France)

Media Internship & Study Abroad Program

Work Experience

August 2021 - Present

August 2020 - May 2021

August - December 2020

November - December 2019

January 2019 - May 2021

January 2018 - May 2021

Boston University Paris Campus and Study Abroad Programs (Paris, France)

Graduate Assistant 

Clairemont Communications (Raleigh, NC, USA)

Marketing and Public Relations Intern

Foundation of Hope (Raleigh, NC, USA)

Social Media & Marketing Campaign Strategist

Worldcrunch (Paris, France)

Journalism Intern

Delta Advocates (Chapel Hill, NC, USA)

Programming Chair

Coulture Magazine (Chapel Hill, NC, USA)

Marketing and Outreach Coordinator, Modeling Director, Features Writer

Let's Get

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram